Barako coffee from Amadeo
The coffee that will be served in our soon-to-open restaurant is sourced from my father’s homewtown, Amadeo, Cavite. This cup of cappucino is made with pure Barako coffee from Amadeo. It will cost someone 30 pesos.
Amadeo is the Philippine’s self-proclaimed coffee capital. My grandfather’s farm, aside from papayas, pineapple and cocoa, is planted mainly with coffee. As young children, much to the annoyance of our elders, my cousins and I would play on heaps of fresh and colorful coffee beans being sun-dried in the backyard.
There are, however, no more heaps of colorful coffee beans in lolo’s backyard today. For the longest time, coffee farming in the small Cavite town was dying. It was only until recently when it has started recovering with the initiatives of the local government and some private institutions. It gladdens me to think that we are helping this recovery by serving our own Cavite coffee in our restaurant in Bulacan.
Aside from coffee, we will also be getting most of our fruits (for the fresh fruit shakes) from Amadeo.
Wouldn’t 30 pesos be practically a giveaway?
well, I guess it’s because we don’t pay any franchise fees nor rent plus the fact that we source the coffee from our own town/family members that’s why we are able to keep our costs low
the reason why expensive coffee is expensive is because people are willing to pay for it. in most cases, especially the first world, strategic location is enough to have huge increments of price increase if people need their caffeine fix ASAP and become less sensitive about prices (IE, the train stations). Starbucks in the Philippines, is owned by Store Specialists, so they really are mostly targeted to the Filipino elite. And since they make the market viable, the prices are extravagant.
the question here was why our coffee is cheap.
Sheesh, I really don’t know where she got that. Anyhoo, that cup of coffee is cheap at 30 pesos. It should be a hit.
Napanood ko sa TV na Amadeo na nga may best kapang barako sa Pilipinas, although Batangas parin ang may mas maraming naproproduce.
haay bikoy. celeni’s explanation contextualizes how your coffee is perceived as cheap for 30 pesos. keri?
we increased the price to 35 for a cup. wala pa palang VAT yung 30
marella is right. cheap coffee is cheap relative to expensive coffee. it’s called a tangential explanation. by explaining why expensive coffee is expensive, even if costs of producing that type of coffee isn’t, i’m in essence explaining the pricing system of such commodity. because i rock like that. ohyeh!
Kudos to you, Bikoy and to your family for the Amadeo coffee promotion. *bow.
P35? It’s ok. At least people can slurp one of the best tasting coffee blends here without the so-called ‘glitterati’ factor that posed US coffee shops expensive. Ha. ^_^
great for you bikoy, you will be a young entrepreneur then?
i’m a coffee lover, and one day i hope i can have one coffee cafe (cafe is already coffee restaurant, is it?), may be like starbuck..
Goodluck with your restaurant, may be one day i can visit phillipine and get a cup of barako coffee
I want to try this amadeo coffee. Where can i possibly buy the coffee beans?. I want it straight from the factory so i could get it cheap.. thanks.
Have you tried the High Grown Arabica from Baguio City, better try it and see which coffee is the best. if you will categorize coffee based on its taste (it depend with everyone’s tastebud), for me they are rank in this order:
1. High Grown Arabica - Baguio
2. Liberica/Barako - Amadeo, Batangas
3. Excelsa
4. Robusta- Amadeo (mostly)
Pricing - it depends with your target market and mentalilty of the buyer (filipino still has the colonial mentality, always patronize other country’s product - imported kasi).